But it's also one of many songs in this realm that haven't found a lot to be about, beyond the fact that they're the type of thing you might dance and drink to in a theoretical club. The past year has been a big one for thumpy, clubby, Euro-style pop singles, and "The Time" mostly fits that rubric it just happens to throw in a big chunk of a song from Dirty Dancing, for cross-generational appeal. Still: Can we talk for a second about BEP360, an interactive app the band just released? (Don't worry: It's sort of a metaphor.) The app's based around the video for the BEP single "The Time (Dirty Bit)". It's just that, a lot of the time, this crew seems to overshoot the mark and boil the "essence" part out, too. I imagine they're trying to accomplish something generous and uncynical- boiling modern pop down to some pure universal utilitarian essence that's accessible to all. I always feel like the group is to pop music, roughly, what a Fisher-Price figurine is to a real human being, or a bathroom-door pictogram is to the men and women inside: Everything's reduced to blank, rudimentary outlines, almost a placeholder for the original item. It's way too easy to take cheap shots at the Black Eyed Peas, so let me put this in a neutral way.
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